Why we support direct trade.
Direct Trade is about relationships. It is a method of sourcing coffee. It is about quality. It is about respect. It is the best way to get the highest quality coffee, in the most sustainable manner. Coffee buyers travel the world to find the best coffee from the best farms. When they find it, they work directly with the farmer to purchase the coffee, typically at much higher prices than the farmer can get selling through conventional methods. Bottom line, the farmer is empowered while the buyer gets the best coffee. Ultimately, consumers win by getting the best cup of coffee that has been ethically sourced.