One question we get asked a lot is whether or not you (the customer) choose which roaster ships you the coffee. The answer is no and it’s not because we are jerks or we don’t know how to make that work. The real answer is that we are incredibly focused on experience, getting you the best coffee and promoting various roasters of direct trade coffee.
There is officially no “Direct Trade” label. This bugs some people but in the long run it might be one of the reasons why direct trade works. To delve deeper, since this topic isn’t widely researched in direct trade, we will understand the issue as it relates to the “organic” label.
Since 1999 Fair Trade USA, formerly TransFair USA, has brought Fair Trade certified coffee to the U.S. market. However, new changes to the system, specifically allowing large scale plantations to participate, have many saying Fair Trade is dead.
Nicki Lisa Cole provides a compelling comparison of the social and economic impacts of Fair Trade and Direct Trade.
A recent visit to Oryana in Traverse City made me think about value...
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